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ZEPETO is a social entertainment app built around customizable avatars, virtual spaces, live streams and user-created content. It suits people who enjoy fashion, role-play, music, online communities and meeting others through an animated digital identity. The app is developed by Naver Z Corporation and has more than 100,000,000 installs, with a 4.6 rating from over 2.9 million reviews.
Users can visit a wide range of interactive spaces and activities with friends or other members. Themes include K-pop, music, anime, fashion and role-play, giving the app a mix of casual social networking and game-like exploration. Chat and feed features help users keep up with friends, trends and new community posts.
ZEPETO places strong emphasis on personal style. You can change your avatar’s clothing, hairstyle, accessories and makeup, then use the character in photos, videos and social activities. The app also supports creators who want to design fashion and lifestyle items or make worlds for other users to explore.
Live broadcasts let users watch avatar creators in real time or present their own streams from mobile and PC. Daily content, events, challenges and collaborations add regularly changing reasons to return. ZEPETO is best suited to users looking for a visually focused social platform where self-expression, community interaction and virtual experiences are combined.
